The very humble Head of Publicity for Sony Entertainment and Verity Gospel Music Group Kymberlee Norsworthy crushes stereotypes, cools the flames of the fiery public, and kicks the competition in the behind all before bedtime! An incredible woman of God, Kymberlee Norsworthy was a pleasure to interview, and an amazing person to look up to and aspire to be like one day. Thank-you again for the opportunity!
Now for the interview!
Li’el: Is the public relations field mainly dominated by men, and if so, how does it feel to be a woman holding such a high position? Or is this a misconception?
Kymberlee Norsworthy: This is a misconception. Most companies, if you look at their head public relations person, even outside of the music field, they are women.
Li’el: What is a workday like in the life of Kymberlee Norsworthy?
K. Norsworthy: I am a commuter, I drive to work every day…
Li’el: No, (laugh) your work day?
K. Norsworthy: My workday is different every day. Sometimes I am writing press releases, editing bios, at least one day out of the week I have a meeting internally to discuss new artists. One thing that is great about pr is there is no typical day. Every day is different.
Li’el: A questions from one of the readers: Sometimes at secular labels, marketing of an artist can interfere with their conscience, and the public perceives that an artist has sold out to be more marketable. Gospel music may not be “popular,” but how do you help artists to be publicly accessible without lying to the public about who they are?
K. Norsworthy: The thing is really an artist’s music sometimes is very separate from who they are as a person. What we stick to is the publicizing and promoting of the music. Take Beyonce; she is really a shy, quiet, introverted person; she is not the racy person we see on stage. Sometimes it can be contradictory. It is a pr person’s job to be about the music. As a music person you are focused on what they put out on their cd.
K. Norsworthy: The difference has to be with the approach. The media that may be more interested in the Black Eyed Peas would be different from media interested in Kirk Franklin. A new artist versus an established artist, there would be a different approach; there are other issues than just secular/gospel that play a factor.
K. Norsworthy: That prayer and hard work pay off.
This was one interview that I will never forget! Stay tuned for information about the print version of the magazine, and more articles to come!
- GRAMMY Awards Artists and the Fans Who Know Them Best (abullseyeview.com)
- Kirk Franklin Announces 2013 Stellar Award Nominees (praiserichmond.com)
- What is Public Relations? [Infographic] (prnewswire.com)
- The future of public relations: transparent, honest, moral (polarisprinc.com)